Puma, Ducati and Kink: Call it “Marketing Play”

As any of the leather chaps and jacket cruiser set knows, there’s a fine and uncomfortable line between motorcycle gear and what’s worn in the local fetish scene. Now, Puma’s Ducati Gear has made the jump from metrosexual to kink… And, from a marketing perspective that’s not a bad thing.

Read on at OWD >>

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